Research Project: Uncovering the voices of young, Malaysian Malay Housewives

Challenge:
Many products and services do not meet the real needs of the new generation of Malaysian Malay housewives. Too many stereotypes, their unique voice needs to be heard!

Solution:
We are choosing a mix of 15 Malaysian Malay housewives (with kids) under the age of 35 to form a panel.

Each mom will be paid RM 300 to share their thoughts on 7 topics from the comfort of their home.
One topic a day, 15 minutes a day, via a private blog we set up for them, or email.
On top of the RM300, one of these moms will walk away with an extra bonus of RM500 at the end of the week.

The candidates need to have at least one child, and must be STAY AT HOME MOMS (who do not have full time jobs). Writing in English / Malay is fine. The project is conducted and paid for by a trusted professional research agency.

Know anyone for the project?
Please call MONICA : 012-9612827 now if you know some moms, or if you’d like to apply. We need to confirm these moms by Sunday 16th May, midnight.

On behalf of,
Monica, Research Executive

Youth Asia
A702, Kelana Square,17 Jalan SS7/26,
Kelana Jaya, 47301 Petaling Jaya, Selangor.
t: 03-78053731 | f: 03-78051352

Has anyone seen Siti Syakirah?

For more details, you can read about it here.

I just hope she’s not eloping with her lover elsewhere. That would be a very stupid thing to do. Do help spread the word around!

Initial Impressions

I browsed the site with my iPhone 3G and the website loads very fast, and looks very clean:

When I first saw the main page, I am very delighted! They have all the important functions of what an airline website should have. After all, the idea is to enhance customer’s experience, right? Many other airline websites are badly designed, and worst, most don’t function in a mobile device. Flymas.mobi, on the other hand, nail it right on the spot!

When I first saw their promotional banners, I noticed that they used the iPhone images, so I was thinking if it’s just a random pick of device (because it seems popular), or is the website really have some extended capabilities that the iPhone came with. So I clicked “Book Flight”, and voila:

This is very smart use of features. One whole step of choosing where is your most probably origin of travel is decided by making use of iPhone’s GPS feature to determine the closest airport to the customer. I Like this.

Simple Booking Process

Booking process is very straight-forward and doesn’t need much thinking on the customer’s end. Very good implementation of usability here (click on these thumbnails to see the full size. I’ve ordered them in the booking-process order):

Since I didn’t want to really book any flights yet, I didn’t complete the booking for this review. However, my experience thus far has been pretty good with flymas.mobi!

Other features

Online Check In with mobile devices. Ah finally there’s something to do while you’re on that 28-minutes train ride or taxi-ride to the airport – check in!:

Then of course, the option to check for flight schedules so you can plan your trip properly:

Lost or mis-routed baggage? File a report to MAS and then continue with your life (because you can check the status via your phone from time to time):

This last one is my favorite (and I think it’s an awesome fact that MAS included it in this mobile site) – Promotions and offers! Sometimes the only reason you need to travel somewhere is just the cheap tickets!

Conclusion

Personally, I think this is one-step closer to get to the customer. You make your services easily accessible in any medium (web, mobile), and your customers will love you. Good job, MAS!

For more details on the services offered by flymas.mobi, you can visit the site with your mobile device, or you can read more details on their official site.

There are a few URL-shortening services available, and the good part is, one of these is actually Malaysian-made!, it’s called ‘Lynx’. Check it out:

So let’s start turning your annoyingly long URL to a short one!

Shorten your URL with Lynx Today!