Would You Pay to be Accidentally Dead, Delayed Flight and Luggage?

I was strolling around KL Sentral to kill time while waiting for the next ERL, and I stumbled upon this bunting (banner):

Of course, we all know what this company really means. However, the way they put it is making it sounds like you’re going to pay them to get:

Accidental death and permanent disablement (now you can claim from other insurance company right? XD)
Your luggage to be delayed on purpose
Your travel to be delayed, if not canceled and have your deposit forfeited
They will make sure you miss your flight, and if you get on, your relayed flights will be mis connected
They will make sure you are booking an overbooked flight at all cost
And in the end, everything is your fault (Personal liability)

Imagine the total difference by simply adding the word “protection” or “compensation” behind every one of the “highlights”